There are many rules and regulations that the website owners have to take a heed of in order to not be penalised by the world’s leading search engine - Google. There have been some really bad mal practices or cramping algorithms that have been brought into notice and in the recent past some have even caused a lot of mental disorders like Psychosis and others amongst site owners around the world. Amongst various effects that the penalty can cause, going down in the SEO ranking is the most prominent. Although the negative impact can easily be recovered but then why not be proactive and know what can and what cannot be a rightful deed. To better know about such penalties consulting an seo expert can be a great option.
Spamming:
There are various fake links or spam as they are known which offer countless links for few dollars. This can certainly be a red flag and should definitely be flagged away to avoid any penalty.
Links sent from languages other than English:
A foreign language other than English will bring you a good rank but only in the country where that particular language is spoken. Elsewhere your rank will not at all be good.
Getting a lot many links in a very short span of time:
There is a certified speed by Google for acquiring links. If you exceed that speed then your web portal can be penalised.
Broken links:
If your webpage has too many broken links then that will certainly not lay a good impact in Google’s algorithm. This would not actually get you penalised but will certainly bring you down in the ranks.
Content duplication:
If you have posted a content that already exists then that can certainly hamper your rank. It is not a major disadvantage but various webmaster to consider this as a disadvantage.
Low quality content:
Any superficial content that is overdone with keywords can be a big no for Google and this can lead your website getting penalised.
Content that is unreadable:
Many times people who copy content try to hide their mistake by using synonyms. The monitors of this search engine giant track any unreadable content and penalises the website.
No follow:
Sometimes the website or blog gets excluded from the index for the simple reason that either it is set to no index or no follow.
Keyword density:
Too much keyword stuffing is a good old spamming technique which is liable for getting panelised. Try that you use keywords in a natural manner and not in forced manner.
Link to spamming websites:
Broken links are an open invitation to spammers who uses such links to deceive you. Always prevent your site from such links before heading towards a declining pitfall and getting penalised.
Templates might have hidden links:
There are various spamming culprits that have templates for various renowned sites. Initially Google positions them well but gradually penalises such sites. So its better not to use them for link building.
Almost every seo expert is aware of these and the mechanism is directed in a manner that the site is not penalised. After all recovering from a negative impact can be a big blow to a lot of efforts, time and money. The internet optimisation industry has experts in abundance who take such points into consideration and their knowledge of the complete mechanism is just superb. Still there are fake companies that encourage spamming or perform mal internet practices so that even professional web owners are trapped. So if the above points are kept in mind then certainly this trap can be evaded.
Author's Note: Jane Lamart is a leading SEO consultant who has already worked with various renowned firms from across the globe. Her travelling has now brought her to India where she is the head of operations and apart from that has an independent blog of her own.
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