Nowadays, marketing and advertising are two concepts that hardly may be separated and, handled smartly, this binomial may bring real advantages. No matter if a web designer works in an agency or as a freelancer, a better image in the community is fabulous and all experts are trying to achieve it. A well-known designer is employed by well-known clients and finally this means more money. There are no more words to convince you about that, it’s too obvious and it’s better to work at a strategy of self-promote yourself. This must be very well established, it must be created in order to work on multiple fronts as: portfolio, word-of-mouth, the quality of works etc., even a good presence on social media is important and contributes to the creation of a brand.